Purpose projects have to be thought big. Otherwise they're hobbies.
Small thinking is safe. Big thinking is how purpose reaches people.
In short
Growth for money alone stops filling you up at some point. With purpose it's the opposite: the bigger you think, the more people it reaches. Thinking big isn't arrogance, it's taking your impact seriously. And it always starts small, with your own energy.
Growth for money alone stops filling you up.
At some point.
More of the same can feel empty after a while. Try this: notice which part of your work still gives you energy when the money is left out.
With purpose it's the opposite.
The bigger you think, the more people it reaches.
An idea that helps people can help more of them when you let it grow. Try this: ask who else your idea could reach if it were bigger.
Thinking big isn't arrogance.
It's taking your impact seriously.
Keeping an idea small can feel modest, and it can also keep it from the people it could help. Try this: write your idea down once without making it smaller.
And it always starts small.
With your own energy.
Big ideas run on rested people. Try this: before planning the big version, look after the energy that will carry it.
What would your idea look like ten times bigger? Why not sketch it tonight?
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Questions people ask
Why should purpose projects be thought big?
Because with purpose, the bigger you think, the more people the idea can reach. Kept small on purpose, it often stays a hobby. Whether that's what you want is your call.
Isn't thinking big arrogant?
Not necessarily. Thinking big can simply mean taking your impact seriously, while still starting small.
Where do I start with a big idea?
Small, with your own energy. A rough sketch of what the idea would look like ten times bigger is a good first step.